Our Law Firm SEO Portfolio — Real Work, Verified Rankings
Browse ranked attorney websites, documented Google Map Pack wins, and organic growth campaigns across every major US legal market. Every project on this page is a real law firm SEO engagement — not mock-ups, not spec work, not industry templates.
Law Firm SEO Portfolio
Every project below represents a documented law firm SEO engagement. Filter by practice area to find the type of work most relevant to your firm.
Full personal injury SEO campaign from zero to Map Pack #1 for "personal injury lawyer Houston" in 8 months. Complete attorney schema rebuild, 9 practice area pages rewritten, Core Web Vitals fixed LCP from 6.2s → 1.8s, 340 legal directory citations built.
Built complete criminal defense SEO infrastructure from scratch — new GBP, 14 practice area pages, 8 location pages, 22 legal backlinks. 47 Google reviews acquired in 6 months. $0 paid ads throughout.
Bilingual immigration attorney SEO — built complete Spanish-language architecture with hreflang, 340 untargeted Spanish queries identified, LegalService schema across 14 practice areas in both languages.
Built 22 county-level DUI defense landing pages, rebuilt attorney bios with E-E-A-T signals, expanded GBP, AI Overview optimization for DUI FAQ content. Organic growth replaced most of a $240/click paid search dependency.
First law firm in the Dallas employment law market to appear in Google AI Overviews for 14 target queries. Employment law SEO with GEO layer — 80+ conversational FAQ answers structured for AI citation.
Real estate attorney SEO rebuild: resolved duplicate GBP, corrected 40+ NAP citation inconsistencies, built 4 borough-specific location pages, improved mobile PageSpeed score 28 → 87.
Full law firm SEO agency engagement — 6 separate practice area keyword strategies, 38 pages rebuilt, all 12 attorney schemas implemented, AI Overview optimization across all verticals. Previous agency had 18 months of zero ROI; our campaign delivered measurable results in 6 months.
Complete technical SEO rebuild for a 6-attorney family law firm. LCP fixed from 7.1s → 1.4s, INP optimized, CLS resolved, attorney + LegalService schema added to 24 pages, mobile score improved from 22 → 94. Rankings increased on 31 target keywords within 60 days of technical fixes.
Pure local SEO campaign — Google Business Profile built from zero, 180 legal citations, review acquisition (61 new reviews in 5 months), GBP Q&A strategy, photo optimization. Ranked Map Pack #1 "bankruptcy lawyer Denver" in month 5.
Documented Page 1 & Map Pack Rankings
A sample of verified Google ranking positions across active law firm SEO campaigns — checked via location-specific manual SERP verification, not rank tracking tool estimates.
How We Build Every Law Firm SEO Campaign
Technical Audit + Competitor Gap Analysis
Full technical review of Core Web Vitals, crawl health, schema markup gaps, and a keyword gap analysis showing exactly which terms your top competitors rank for that you don't — using GSC data as the baseline.
Practice Area Keyword Research
Separate keyword research per practice area — identifying high-intent transactional queries vs. informational research queries, and building dedicated page strategies for each tier. No generic templates.
On-Page + Technical E-E-A-T Foundation
ABA-compliant content optimization, attorney schema + LegalService structured data on every relevant page, NLP optimization, Core Web Vitals fixes, and mobile-first compliance across the full site.
Local Authority + AI Search Building
Google Business Profile optimization, NAP citation building across Avvo, Martindale-Hubbell, FindLaw and Justia, review strategy, and AI search structuring for Google AI Overviews and ChatGPT — monthly reporting via GSC and GA4.
ABA Advertising Rule Compliance — Every Campaign
Every content piece, landing page, and attorney bio we produce is reviewed against ABA Model Rules 7.1–7.5 before publication. Attorneys bear the disciplinary risk for misleading marketing — we make sure they never face it from our work.
Legal Industry Only
We have never taken a client outside the legal industry. Every keyword we have researched, every piece of attorney content we have written, and every local citation we have built has been for a law firm. That specialization is what produces the results in this portfolio.
Transparent Monthly Reporting
Every client receives monthly GSC + GA4 data exports with written performance summaries. No vanity metrics. No traffic numbers disconnected from case inquiry outcomes. Rankings, traffic, and lead volume — all tied together in one report.
What Law Firms Say About Working With Us
"We had tried two other SEO agencies before. Neither knew what attorney schema was. Within 4 months of working with Lawyer SEO Services we had our first Page 1 ranking for a Houston personal injury keyword. The difference is the legal focus — they knew things about our industry that a generalist never would."
"As a solo criminal defense attorney competing against large firms, I had zero digital presence. They built everything from scratch. My Google Business Profile, all my practice area pages, my schema markup — and I was in the Chicago Map Pack in 10 months. The monthly reporting is the most transparent I have ever seen."
"Our immigration firm serves both English and Spanish-speaking clients in LA. No other agency we spoke to even understood what hreflang was, let alone how to build a bilingual legal content strategy. The Spanish-language traffic growth has completely changed our client intake volume."
All Law Firm SEO Services
Every service below has a dedicated strategy built around its specific practice area, keyword landscape, and competitive environment.
⚖️ Portfolio Disclosure: All portfolio projects represent real law firm SEO campaigns managed by Lawyer SEO Services. Metrics are verified through Google Search Console and/or Google Analytics 4 data. Client firm names and attorney identities are withheld at client request in line with professional confidentiality preferences. All results represent documented outcomes from specific campaigns under specific market conditions. Individual law firm results will vary based on practice area, geographic market, website history, competition level, and Google algorithm factors. Lawyer SEO Services does not guarantee specific Google rankings, traffic levels, or business outcomes. All content produced in documented campaigns was reviewed against ABA Model Rules of Professional Conduct 7.1–7.5 prior to publication. This agency is not a law firm and does not provide legal advice.
Want Results Like These for Your Law Firm?
Start with a free law firm SEO audit. We will show you exactly where your firm stands, what your top competitors are ranking for that you are not, and what a realistic 12-month roadmap looks like for your specific practice area and market.